The National Council on Alcoholism and Drug Dependence - Orange County/Community Alliance Network is offering educational presentations on marketing strategies and tactics used by the alcohol industry to promote alcohol use by youth. Presentations are available to community-based and faith-based organizations, after-school programs, youth and family resource centers, high schools, middle schools, parent education programs, and more.

Media Literacy presentations are aimed at increasing knowledge of:

• The creative techniques advertisers use to get the attention of youth
• The persuasive influence of media messages
• How advertisers target different populations
• The marketing strategies and tactics used by the alcohol industry to promote alcohol use by youth
• New alcoholic products that target youth
• Underage Drinking issues

Flyer (PDF)

FOR MORE INFORMATION OR TO SCHEDULE A PRESENTATION PLEASE CONTACT:

TERAH GLASS:
(949) 595-2288 EXT 318
tglass@canoc.org